A brand consulting project for Aymara, a Gen.ai company, involving the redesign of their logo, website, and presentation materials. New typography and brand colors were selected to refresh the visual identity, and PR materials such as Google Slides were redesigned. The project focuses on branding strategy and visual communication.
Branding
Logo Design
Digital / Pitch Deck Design
Web Design
Client Work
Since AYMARA preferred using neutral tones and wanted to define one or two accent brand colors, I created both black and white versions of the logo.
When selecting accent colors, I ensured they would complement both the black and white versions of the logo.
NEW LOGO for AYMARA
Breaking away from the traditional shield shape, I differentiated AYMARA's logo from its competitors in the same field. By incorporating simple yet sharp curves, the design reflects AYMARA's pursuit of a professional and scientific image. Additionally, I proposed a wordmark version of the logo, designed based on their new font, 'Outfit,' which complements the symbol mark.
Updating the AYMARA Google Slides with the new styles based on new brand colors and fonts.
Check out how much AYMARA has changed !